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India's largest sector: services, online commerce and tourism.
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Consumer Protection (E-Commerce) Rules, 2020
Copy link to Consumer Protection (E-Commerce) Rules, 2020Prelims and Mains
The Consumer Protection (E-Commerce) Rules, 2020 govern how a platform may sell to an Indian consumer.
- The Central Consumer Protection Authority issued guidelines on dark patterns in 2023, and the Authority has penalised firms under them.
- The 2023 guidelines list 13 dark patterns as unfair trade practices, among them false urgency, basket sneaking, confirm shaming, subscription traps and drip pricing.
What the amendment requires
Design
- Comply with the 2023 dark patterns guidelines
- Yearly self audit and certificate of compliance
Search
- No manipulation to mislead
- Clearly disclose sponsored listings
Prices
- Show the reduced and the prior price
- Prior price is the lowest in the previous 30 days
- No bundled fees for unrelated services
Imports and grievances
- Disclose importer and country of origin
- Join the National Consumer Helpline convergence process
What changed
10 Sep 2026
- An amendment notified on 10 September 2026 requires a platform to certify its own interface from 1 January 2027.
- Before the amendment a platform answered for its interface only when somebody caught it.